Success begins in the kitchen. Combine a 'Base' (like Dorayaki or Taiyaki) with ingredients to create new products. Pay attention to the 'Texture' and 'Aroma' stats, as these attract different customer demographics. Once a sweet is made, place it on a shelf immediately. Don't forget to use the 'Ingredient Hunt' feature early on; sending characters with high 'Smarts' to the park will yield better ingredients for high-tier recipes.